Details Make The Difference

Today Apple announced new notebooks, which I ordinarily wouldn’t point out here, but Apple has been making a big deal about the new manufacturing processes they developed to create these new products.

Apple discusses how the details of the thumbscoop affect product design:

It’s the indentation that allows you to open the display. If the scoop is too deep, you put too much pressure on the display to open it. If it’s too shallow, you struggle to open the display. It may seem incidental, but if the thumbscoop is well designed, it makes the difference between a bad experience and a good one.

Every product (website, software, hardware, silverware, resumes, etc) is made of a million tiny details that together create an experience. That doesn’t mean everyone needs to be Apple, but if businesses would just think about the tiny details, we’d be a lot better off.

Here’s a video about the manufacturing process, if you’re interested.

This entry was posted on October 14th, 2008 and is filed under Brain Food. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response or Trackback from your own site.