This article is the second of four on a topic I touched on in my post Your Brand Isn’t a Logo, It’s a Lie, this series is about positive creation of customer experience.

Plumgood

In Nashville it isn’t as easy to get organic and all natural products as it was in California. At least, not if you shop in a “traditional” chain grocery store. We found a cheaper, more convenient way to get our groceries, organic or not.

There’s a company here called Plumgood that sends out big purple delivery trucks every day. The trucks are full of groceries. Plumgood has a full suite of grocery products (check it out on their site, see if you can’t complete a reasonable grocery list) that they will deliver to your home in insulated tubs.

Here’s the fine print: the minimum order is $50, place your order by 11PM for next day delivery, leave the tubs out for your next order, they don’t suggest leaving the food out all day if you order perishables, and the customer service is great. That’s it. No gotchas. Prices are competitive; a few things are a little more expensive, but compared to paying for gas to drive around the city getting everything you need, that’s peanuts.

If we have a small need, we’ll run to a “traditional” store. But do you think it’s easier to shop from your kitchen where you can see what you need, or in a busy store, unsure if you’ve forgotten something? Which business do you think actively creates pleased customers?

Coming in The Real New Business Part Three: shoes.